I routinely scan the dating sites to help my clients find their own Prince Charmings, and I make a game of trying to find the best headlines. The art of writing catchy and compelling profile content matters way more than people think it does.If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.Do a search on your site to see which is more prominent — taglines or screen names. Likewise, in the world of online dating, your goal is to present yourself in a way that tends to attract the right kind of person, not every available prospect.Furthermore, it would give the other person a better idea of whether or not you'd make a good pair.This would eventually decrease the number of mismatches.It is worth remembering that there are hundreds of thousands of people competing with you on the dating site and resorting to conventional behavior would only jeopardize your chances of finding a match online.
By Judith Silverstein, Michael Lasky In addition to displaying a screen name, many online-dating sites allow you to display a phrase, called a tagline.
When you write old-fashioned and boring headlines, you're automatically perceived as uninteresting and common.
You wouldn’t want to be perceived as a boring person, would you?
Some sites, such as Match.com, let you choose a long screen name and a long tagline.
That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.