Fein married for the second time in 2008; she had followed The Rules to attract her second husband, with the exception that they dated for three years rather than one (as “The Rules” advises) before becoming engaged.is about why smart, successful independent women — the type of women men profess to want — have trouble finding steady relationships.The book was followed by The Rules II, The Rules for Marriage, The Rules for Online Dating, and All the Rules. Fein commented on her divorce by saying that she had "married the right man" for her at that stage in her life.In The Rules II: More Rules to Live and Love By, published in 1997, Fein and Schneider proclaim, "If he doesn't call, he's not that interested. Her argument was that after having written a best seller and raising two children, she and her husband discovered they were two different people from the young couple that fell in love.
Another criticism is that because The Rules advise rarely returning phone calls and other such hard-to-get dating methods, some men may have trouble telling the difference between a woman who is genuinely not interested (or not interested anymore) and one who is genuinely interested, thus leading to misunderstandings and stalkers; not only for women using The Rules, but any man who believes all women are playing similar games even when they are not.But when it came time to close that distance and men had to interact with these women face-to-face, they started to lose interest. I would get on dates where a guy would be so excited about the date, we’d have intellectual sparring and then we’d get there and it started to be a competition.I’ve had guys get into one-upping matches with me on dates. Why do men have trouble committing to women who seem to be the whole package, or as you call them: the End Goal?If this type of woman is the dream girl, then why are they having so many problems?That was a big guiding question from the beginning.They have that second paycheck; they’re intellectually in the same plane and they are similarly educated.All things that we know produce good relationship partners.For years my single girlfriends and I have been told by the men we date: You’re everything I’m looking for, but I just don’t feel it.Or: You’re great, but I’m just not ready for a relationship.Others noted that Fein was an accountant and Schneider a freelance journalist without professional qualification in the subject matter.Fein married and divorced, and has recently remarried. The authors admitted they were not professionals in an appearance on NBC's The Today Show.