Acting as surrogate parents, aunts, uncles and traditional matchmakers, these sites appeal to the belief that the right match is one where the religious profiles of the couple are as similar as possible.In this age of cultural melting pot and globalism, why are people searching for people of the same religious background?The site has gained 5 million new users in the last two years.
“I just thought I want to raise my kids similarly to the way I was raised.” Wolf, 29, said that many of the people he has met through JDate feel the same way.
Sociologist Gerald Mendelsohn says the practice of choosing a romantic partner with a shared religion, culture, ethnicity and or nationality, is driving the demand for niche religious dating sites like Christian Mingle, JDate, which caters to Jewish singles, and Muslima, for Muslims.
And as these sites become more popular, the dating industry rakes in higher revenues.
Ok Cupid is popular among younger adults, but according to one report most people on the site identify as agnostic or atheist, which turned off one customer.
“I qualify as ‘spiritual but not religious,'" explained Jen, "but there seems to be a void for that kind of thing." Other people find that religious websites are too narrow, even within their own tradition.