If a site has Certified Metrics instead of estimated, that means its owner has installed code allowing us to directly measure their traffic.
These metrics have a greater level of accuracy, no matter what the ranking.
Audience Geography The audience geography data describes where visitors to this site over the past month are located, and how the site is ranked in popular countries.
This time doesn't include the time to load all images and stylesheets, for example. Audience Demographics The audience demographics data comes from voluntary demographics information submitted by people in our global traffic panel.
The data is for the past 12 months, updated monthly.
Certified Site Metrics are metrics that are directly-measured from the website instead of estimated.
The website owner has installed an Alexa Certify Code on the pages of their site and chosen to show the metrics publicly.