To turn out online dating from enjoyable pastime into a profitable business first of all you need to have professional dating service website.
If someone joins your site as a paying member, they pay a fee.
Well, it's a nice shop, but what's on your shelves. They look at your shelves and see the profiles are covered in cobwebs. They might stick around, and they might even spend one months membership, but in general, they will run quickly once they find your site has no responsive people on it.
They can IM, they can select and gather prospective matches and do a compatibility test... The people you have on your shelves are unresponsive because you stocked your shop with old stock. Consequently, the person who just walked into your shop is not impressed. I recommend starting with a white label dating service.
Is it necessary to inject a large investment into developing of custom dating site to achieve a success in online dating business?
Or are there simple, low-cost but equally effective solutions?