"The level of user-to-user interaction via email, chat rooms, and message boards—combined with a broad array of content features and articles our users care about—allows us to convert and retain paying members like no one else.
We like to pride ourselves that we offer something for everyone." Mitchell is aware her gender has a good deal to do with the success of Eroticy.
However, after seeing her husband make a fortune off his dot-com sale, Mitchell realized there was something beyond changing diapers and making dinner.
"The comment resonated with us, and we looked into several business models—including online stores for videos and toys to content sites," Mitchell said.
She and Halagiera realized that developing a dating site for a decidedly more liberated crowd would be "a very scalable business model." With virtually no capital, they set to work on their concept: the world’s first and only sexual social-networking site.
We were passionate about what we were doing and loved the feeling of watching something grow so fast." The success of the company also shows what can be accomplished when site owners listen to affiliates.
"We’ve always relied heavily on feedback from both our users and our webmasters to improve our product and ensure that we are meeting the needs of not only our members, but also our valued affiliates who have chosen to work with us," Pendenza maintained.