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[tags: Marketing Mix, Firm Strategy] - INTRODUCTION TO CRM Definition: Customer relationship management is a strategy to learn the needs of customers.It mainly focuses on customer relations from an Enterprise perspective.This is most likely to be the purchase of a similar product or service, or the next level of product or service 3. [tags: Customer Service] - Abstract Advancements in technology have contributed to the new business culture, where the Customer Relationship Management (CRM) is in the centre of a business concern.CRM is a widely implemented strategy for managing and fostering long term, profitable relationships with specific customers (Ling and Yen, 2001).Customer data is being collected in several different areas of the company, stored in a central database, analyzed, and distributed to key points (Anderson & Stang, 2000).The business world once was “product-centric”, the companies just provided what they could produce....[tags: customer relationships, customer satisfaction] - The definition we make for ourselves of Customer Relationship Management is subjective to one another ; but in simple terms, it is a means of collecting information about your contacts in a structured system that allows the information to be shared and used by different people and departments within an organisation.

[tags: intranet, internet technologies, companies] - Customer Relationship Management Introduction Marketing has evolved substantially with the advent of technology.When CRM is utilized correctly it will increase profitability and customer loyalty, which are both very important to an organization.It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. In the marketing area and fulfillment of customers needs, Customer relationship management systems also play an important role.Most of the companies established a department and the programs to manage their relationship with the customers.Customer relationship management (CRM) is a business strategy which designed to help a company to understand and look forward to the needs of its potential and current customers (Anderson & Stang, 2000).[tags: profit, collaboration, service] - Customer Relationship Management To manage the relationship with the customer a business needs to collect the right information about its customers and organise that information for proper analysis and action.Businesses need to keep data up-to-date, make it accessible to employees, and provide the essential knowledge for employees to convert that data into products that reflect customers' needs.In some manner, if we take a close look at its role in a business company, we can find a concrete definition that will help us answer our question....[tags: customer relationship, crm, business strategy] - Customer managers apply different perspectives to their work with strategic customers.Enterprise consists of many divisions like sales, marketing, finance etc., to work effectively, all need to work collaboratively.CRM enables the Enterprise to understand the customer and there by combines the information of different divisions to a single set....


  1. Jan 1, 2014. This study explores how customer relationship management CRM systems support customer knowledge creation processes 48, including. Tan, X. Yen, D. C. and Fang, X. Internet integrated customer relationship management - a key success factor for companies in the E-commerce arena. Journal of.

  2. As customer relationship management CRM practices become increasingly sophisticated, there are great benefits but at the same time. The dark side of customer relationship management Exploring the underlying reasons for pitfalls, exploitation and unfairness. Authors; Authors and. First Online 28 March 2012.

  3. Nov 21, 2017. Exploring the Customer Relationship Management Practices of Online Shopping Malls in Hong Kong. Article PDF Available in International Journal of. reverse-coded 7d The information from the online shopping mall is not always up-to-date. 8c The online. shopping mall's pages do not load rapidly.

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