"But if you promote it from your own Facebook page, your ads are likely to appear on friends' and family's pages," says James."We create a new Facebook page for each user, and have a specific methodology to target the ads from that page, so that you're not wasting leads on your relatives." The potential for Lovebook is vast, claims James.
"These ads have the potential to go viral," says James.
To assess competition in the dating category, we looked at 312 top branded and non-branded keywords being sponsored by dating advertisers via U.
Google desktop text ads from January through October 2016.
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