The ability to connect instantaneously through an app is an appealing aspect to many single consumers.
Because there are a myriad of different dating sites for consumers to choose from, companies are increasingly targeting companies with well-established reputations. Personals was one of the company's largest competitors, so this migration caused significant industry consolidation.
Dating Apps: Smartphones have brought online dating into the hands of thousands of Millennials through popular new apps.
According to Business of Apps, the dating app Tinder is available in over 30 languages.
One of the world’s oldest professions is matchmaking, and given the role of technology in today’s world, it’s no surprise that the industry is booming.
With an explosion of new websites and apps, the dating services industry has performed very well in the past five years and is continuing to grow as today's singles turn to the Internet for help finding love.