This is a big part of why dating is often taken so seriously.
Chinese young people often feel like they don’t have the time to “play the field” that their Western counterparts are afforded by society.
The site was started in 2004 to help singles worldwide connect and match with South Koreans.
The ultimate goal of most relationships in China is marriage.
Young Chinese adults are often under a lot of pressure from the elders in their family to find a good husband or wife and get married relatively early.
This pressure is particularly acute for women, who can be called “left-over women” if they pass the age of 26 or 27 without finding a husband.
Men can find themselves similarly left-over if they wait too long to get married.