It is known as "Six-pack Advertising," where men are seen as sexual objects.
Because of society's established gaze on the objectification of women, the newfound objectification of men is not as widespread.
Για να γίνετε premium (ΧΡΥΣΟ) μέλος εφ' όρου ζωής και να ξεκλειδώσετε αυτή τη δυνατότητα, το μόνο που έχετε να κάνετε είναι να αγοράσετε ένα οποιοδήποτε ποσό μάρκες για μία φορά!
Sexual objectification is the act of treating a person as a mere object of sexual desire.
Αυτή τη στιγμή χρησιμοποιείς την έκδοση HTML-5 της συζήτησης, η οποία διαθέτει σημαντικά περιορισμένα χαρακτηριστικά (όχι τη βέλτιστη ποιότητα βίντεο πιθανότατα καθυστέρηση στη ροή μετάδοσης του βίντεο).
Προκειμένου να χρησιμοποιήσεις τα πλήρη χαρακτηριστικά της ιστοσελίδας, θα πρέπει να επιτρέψεις την θέαση περιεχομένου Flash στον φυλλομετρητή σου.
" The issues concerning sexual objectification became first problemized during the 1970s by feminist groups.
Since then, it has been argued that the phenomenon of female sexual objectification has increased drastically since its problematization in all levels of life, and has resulted in negative consequences for women, especially in the political sphere.
Ariel Levy contends that Western women who exploit their sexuality by, for example, wearing revealing clothing and engaging in lewd behavior, engage in female self-objectification, meaning they objectify themselves.
However, some social commentators argue that some modern women objectify themselves as an expression of their empowerment.
see objectification of women taking place in the sexually oriented depictions of women in advertising and media, women being portrayed as weak or submissive through pornography, images in more mainstream media such as advertising and art, stripping and prostitution, men brazenly evaluating or judging women sexually or aesthetically in public spaces and events, such as beauty contests, and the presumed need for cosmetic surgery, particularly breast enlargement and labiaplasty.
Objectification more broadly means treating a person as a commodity or an object without regard to their personality or dignity.
Objectification is most commonly examined at the level of a society, but can also refer to the behavior of individuals.