Though not as prevalent today, xenophobic ethnic and racial stereotypes, in particular those inspired by the Axis powers of World War II, were commonly used in North American wrestling as heel-defining traits.
Another angle of a heel could be approached from a position of authority; examples include Big Boss Man, a corrections officer; Mike Rotunda as Irwin R.
Faces, short for "babyfaces", are hero-type characters whose personalities are crafted to elicit the support of the audience through traits such as humility, patriotism, a hard working nature, determination and reciprocal love of the crowd.
Faces usually win their matches on the basis of their technical skills and are sometimes portrayed as underdogs to enhance the story.
The admission on Mc Mahon's part was to avoid interference from the state athletic commissions and to avoid paying the taxation some states placed on income from athletic events held in that state, as well as to avoid the need to meet the requirement of having to employ medical professionals standing by, as was generally mandatory for legitimate contact sports involving substantial possibility of injury.
The characters assumed by wrestlers can be distinguished into two alignments: faces and heels.
Another term for "kayfabe" is the word "work", or "worked", which also refers to the staged nature of professional wrestling.
A person can also be said to be "kayfabing" someone, by presenting storylines and rivalries as real.
There were a few occasional 'hiccups' at the time, such as an infamous incident in 1987 where The Iron Sheik and Hacksaw Jim Duggan, supposed rivals in an upcoming match at Madison Square Garden, were busted by police in New Jersey in the same car drinking and doing cocaine.
The first public acknowledgment by a major insider of the staged nature of professional wrestling came in 1989 when World Wrestling Federation owner Vince Mc Mahon testified before the New Jersey state senate that wrestling was not a competitive sport.
While the scripted nature of professional wrestling was an open secret it was not generally acknowledged by people in the business.
Often wrestlers and promoters would make sure that on-screen rivals were not seen eating or traveling together between shows and so on.