We've all seen sales pages or commercials with testimonials from various people about how great a product is.
This is a common marketing tactic which uses social proof and there is a reason that testimonies are commonly used for these purposes - because they work!
A good example of social proof is the idea of "canned" laughter that we often hear on sitcoms.
Though we probably tend to think it is annoying, at least I do, there has been research conducted by television producers that say canned laughter in a show will have a higher perceived "funniness" than the same show without the canned laughter.
It's still super new, which explains why all its social media feeds have only been around for a month.
For example, if you've ever been on vacation or traveled to an interesting place, lets say Paris, then putting up a picture of you standing in front of the Eiffel tower is going to help convey desirable qualities about you.Well, what if we applied the same principle to our profiles?On the bottom of every Plentyof Fish dating profile there is a section in which other people can write a testimony about you and it can be from anyone who has an account on Plentyof Of course, if you’re a little more specific about your literary tastes — namely, you only read Ayn Rand — there’s also The Atlasphere.These days it’s more than just a dating site, but for those specifically searching for a little bit of Randian romance, head here.For example, I recently asked a girl I've known for about ten years now and is one of my best friends if she could quickly sign-up for Plenty of Fish and write me a glowing testimonial of how super fun and awesome I am:) Well, because she is such a great friend, she pulled through and wrote a great testimony which now acts as social proof for me.Another form of social proof which I've talked about in the past is the number of Favorites that is listed at the bottom of your profile.First off, all its social media accounts are brand-spanking-new, which is often — although not always — a sign of them have been created expressly for the purposes of pulling off a hoax; second, the “Our TV Commercial” button on its homepage links to this; and third… It’s weird, but not so weird as to be totally unbelievable — exactly the sort of thing that makes for a good Internet prank.But after finding first a Reddit post giving some hints to Lumber Match’s origins, then a piece on Urban Beardsman taking a relatively in-depth look at the site, I have been forced to concede that yes, Lumber Match actually exists.Now this might be a problem for some people because they don't know anyone who would write a testimony for them.One way to get these is to simply ask a good friend of yours of the opposite sex.