They create an initial impression that either draws readers in or pushes them away.Even if the rest of the copy is amazing and would convince 3 out of 10 people to buy, if the headline puts them to sleep, only a fraction of the customers who would have bought something will read your copy and make a purchase.David Ogilvy summarizes this quite well in the quote above.The greater majority of people who read your headline won’t continue reading.The headline alone can make or break an ad, homepage, or e-mail subject line. If the headline pulls readers in, you’ll make more sales; if not, you’ll be left wondering what happened.And that’s why we’re devoting an entire chapter to headlines.If the ad was sent to 2,000,000 e-mails, the winning version would lead to 17,000 more clicks, all from changing a single word.
Your profile headline together with your username contributes 20% to your successful profile and I have several tips how to make your profile headline an attention grabber.Try and uniquely yours headline injected with your personality. If you are funny, proof it and show it through your profile headline. Don’t you think people always consider themselves funny?This will make you stand out among thousand of competitor. See below profile headline, and we get the picture this guys are funny without saying it“Does this butt make my pants look full? – Age: 37, New York“I believe you have my staples” – Age: 31, Freehold“Pssst! :)” - Age: 37, Los Angeles“Help ME Help You” - Age: 29, Culver City“Try Me Out” - Age: 35, Long Beach“Can someone please help me?Hi, I may not be Fred Flintstone, but I’d certainly like to make your bed rock. If you talk to enough copywriters, you’ll eventually hear that headlines are critical for your copy’s success.By following the points in this chapter, you’ll learn how to write attention-grabbing headlines that convert readers into buyers.The first thing you need to know is the #1 rule for headline writing: The primary purpose of the headline is to get the first sentence read.Only the ones drawn in by an attention-grabbing headline will continue on to read the first sentence of your copy. A great headline convinces more people to read your copy while a poor one sends potential customers searching for somewhere else to spend their money.This leads us to another famous Ogilvy quote: “It follows that unless your headline sells your product, you have wasted 90 percent of your money…” Ogilvy believed headlines were so important that he viewed them as being worth 90% of the money invested in advertising. Headlines are so important that a single word can impact a campaign dramatically.” - Age: 39; Canoga Park Tips 4Learn from your competitor There is nothing wrong to take a peek at your competitor’s profile headline. I have list some the good, bad and ugly profile headline at the bottom for your references. You may learn much better seeing the actual profile headlines. Tips 5Don’t use all capital letters In internet society – all capital words means you are SCREAMING. I would like you to attend my party; and then we can also invite your pants to come down Hey sexy. Let’s add you and me, subtract our clothes, divide your legs, and then multiply. The word of the day is “legs.” Let’s go back to myplace and spread the word.