Established in 1921 by local Atlantic City businessmen as a way to extend the summer season, The Miss America Organization has since grown to become one of the most recognizable household names in America.
Miss America remains a role model to young and old alike.
Jumping on the extra media attention the newspaper contests elicited, frolic organizers decided to include yet another event just for them: the “Inter-City Beauty” contest to be held September 7th.
It was judged on 50 percent audience applause and 50 percent judges’ decision after a day of mingling with the contestants, and a final appearance on stage.
By September 1922 she became known as “Miss America.” In the ensuing years it would grow and reflect some of the most powerfully held attitudes towards what it meant to be an ideal American woman. In the decades just prior to its creation, there was a marked transformation around women’s roles in society.
The years from 1900 to 1920 were rich with expanding social, political and cultural activity for women.
According to leading magazines and periodicals of the time, the modern woman was vigorous. This was an unprecedented break from the rigorously controlled physicality prescribed for the ideal 19th century woman, with its emphasis on delicacy and fragility.In 1928, the protestors won, and the pageant was discontinued as commercial supporters withdrew in response to accusations that the pageant lacked decorum.1920s Timeline September 25th: Atlantic City businessmen stage a “Fall Frolic” in order to attract tourists to the seasonal resort beyond the traditional end of summer, Labor Day. Decisions were made to increase the number of scheduled public attractions and make it a two-day event the following year.Over fifty newspapers from across the country sent representatives to compete in the “Inter-City Beauty” contest. She was expected to defend her numerous 1921 laurels as the returning champ.In the end, it was Mary Katherine Campbell, “Miss Columbus” (OH) who was selected to succeed Margaret. It was estimated that three hundred thousand people attended.Sixteen year-old Margaret Gorman, “Miss Washington, D.C.” (and a Mary Pickford look-a-like) would eventually win the Watkins Trophy in this event.It is named for the RWA's first president, Rita Clay Estrada. Entrants must supply five printed books by the posted deadline.Each title is judged by five separate judges during the preliminary round. Winners are announced at the annual award ceremony, held on the last day of RWA's National Conference, which is normally held in July.They would become known as the Inter-City Beauties.Each individual winner’s prize would be an all expense paid trip to Atlantic City’s Second Annual Fall Frolic as an honored guest.