True's ads vary in theme and often feature provocatively dressed women with sex-themed taglines such as "It's nice to be naughty." These ads were particularly prevalent on My Space.
Partly because of its ad campaign, True became, in only four years since its founding, one of the most visited sites in the online dating industry, according to The New York Times.
According to Dallas CEO, "True ran into early financial troubles, which included layoffs in 2004, about the same time cut its own workforce." True has had two more rounds of layoffs since 2004.
In 2013, the domain was sold to True A lawsuit seeking class action status was filed against on Tuesday, June 12, 2007, alleging fraudulent billing practices, particularly charging members after they have cancelled their service. True Beginnings, LLC", was filed in Dallas County, Texas on behalf of Thomas Wong who resides in Washington and was a member of in August 2006.
C.; and Crews, Shepherd & Mc Carty LLP in Dallas, Texas.
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There are some 15 million single people in the UK, and about 50% of them are looking for a serious relationship.
One-third of all couples met through online dating, and 1 in 5 people found love using the Internet.
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